BOQ.bike

skills.

brand
illustration

details.

BOQ.bike is a project run by local business owners, Adam and Laura. They run a bike + coffee shop, the Brake Room, and are experts in both.

BOQ.bike plan routes through the Bay of Quinte and Prince Edward County regions, focusing on community support and accessible rides. There is a ride for novices and experts alike.

Laura contacted me to build a social media style guide that can evolve and grow as the business does. With a logo already created, I jumped off from an existing colour palette and type style, I developed an icon style, including badges (to label the types of rides), patterns (bike-chain camo) and line-styles (bike chain location pin). These assets can be connected throughout social feeds, and assist in visual storytelling, while working as a visual representation of the routes that are expertly planned.